At the new-style RNW, a position for a marketing communications specialist has been created, based on the idea that an integrated content marketing approach is vital to cementing our relationship with our young target audience. The marketing communications (M&C) specialist will work closely together with the main editor of the African Desk. The editor will focus on high-quality journalistic content and facilitating dialogue, while the M&C specialist will concentrate on generating reach and impact. These two matters are of equal importance. Because RNW’s target audience is young (aged 15-30) the M&C specialist should have thorough knowledge of the (online) channels needed to establish and maintain a relationship with this target.
Tasks and responsibilities
As a marketing communications specialist you conduct target audience analysis and identify opportunities. You are responsible for portfolio analysis and -management. You put the social media strategy into practice and set up and execute (online) campaigns. You will promote new and existing products by generating reach and by increasing the number of (returning) visitors and/or listening time. We also expect you to increase interaction with the target audience, building super-users and brand ambassadors. You will be responsible for generating free publicity (public relations) within your region. As a M&C specialist you will work closely together with the editorial staff by integrating content and marketing, identifying relevant topics, advising on how to approach the target (tone of voice / look and feel) and developing new concepts.
The new marketing communications specialist will report to the marketing manager.
- At least 5 years’ experience as a marketing specialist;
- University level education (HBO/WO in the Netherlands or equivalent) in Marketing;
- Native English or French speaker (must) and basic understanding of Dutch (preference);
- Thorough knowledge of sub-Saharan Africa (must);
- Significant experience with online marketing and preferably with content marketing;
- Creative, positive and professional character;
- Excellent communication skills, both written and verbal;
- Pro-active, flexible and results driven.
The appointment will initially be made for one year. The terms and conditions for broadcasting personnel apply. The position falls within salary scale G (€ 2.450,00 - € 3.740,00) of the collective labour agreement for broadcasting personnel. The initial salary depends on education, age and experience.
For more information about the position, call Karin Zoetemeyer, Marketing Manager + 31 (0) 6-36544302.
More information about RNW at www.rnw.org.
To apply, please complete the application form below, and upload your CV and letter of application before 1 July 2014.
Candidates who have already submitted an application do not need to re-apply.
Please no commercial enquiries in response to this announcement.
Gevonden hier: http://www.rnw.org/joboffers/marketing-communications-specialist-africa